Facebook Breast Cancer Campaign Means Nothing Without Action
It’s ten days into 2010 and I’m guessing enough time has passed for you to forget all the resolutions you made for the coming year. Losing weight, stopping smoking or teaching a child to read, you know, all the non-essential stuff has finally taken a back seat to the more important issues in your life, like Facebook.
Well, thank goodness for Facebook. Some genius came up with a great way to use the millions, if not billions, of people on the social networking site to remember a great cause.
If you haven’t heard, all you have to do is update your status with your bra color and you will raise awareness of breast cancer. Even the Susan G. Komen Foundation said the idea is a great way to keep people from forgetting about the dangers of breast cancer.
What I do like about the campaign is its simplicity. All you need to do to become an “activist” is logon and up-date your status with your bra color. The idea is so good that all the major television stations, like ABC, CBS and NBC picked up the story. The idea is so good that not one of the stations actually told women to do anything besides up-date their status.
But that is the one small problem with Facebook. The problem with Facebook and all the social media websites is an inherent lack of action. Yes, I want to be an “activist” and fight for a cause. Perfect, now I can become an “activist” from my couch. I don’t even have to get dressed; I can just update my status.
Did I miss something? In order to be an activist, I thought you needed to take action. I do not care how aware of breast cancer you are, if you do not take action it all means nothing. Stop and think for just a minute, think about the words activism and activist. Both words imply that some action will take place. What action are you going to take to become a true activist?
Women, make an appointment today to get a mammogram. Take action, men ask the women in your life questions. Everyone, go grab your mom, daughter, sister or wife and physically take them to the doctor. It is not as easy as updating your bra color, but highly more effective.
The bottom line: Facebook awareness is useless without action.
Comments welcome.
Post the date and time when you scheduled your mammogram.












